![]() If you watch Love Island or Geordie Shore (even Richard Madden in the BBC’s Bodyguard wore a full face). As with the boom in female beauty, the charge is being led by ordinary teenagers making videos in their bedroomsįor an increasing number of men, makeup is becoming the norm. I feel like a child who has just discovered how the magician does his tricks. When Cooper is finished, I look properly in the mirror, and like what I see. Sam Cooper, who has prepped stars from Tony Hadley to Jon Hamm for photoshoots and big nights out, seems trustworthy, but surely all of this is going to make me look like Gemma Collins. ![]() Then comes the foundation, filter, powder, two different kinds of colour correction, concealer, eyebrow brush and lip gloss. This is just skincare my bathroom cabinet is full of this nonsense. The first round of five or so I recognise: toners, moisturisers, a calming face mist. My new “natural” look involves about 11 different products. ![]() Left: Sam’s normal ‘before’ look right, his new ‘natural’ look.
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